local business owners i think right now are afraid that they can't stay local so they need to know that they can there's a lot of ways that you can still stay local in this new normal [Music] one of the advantages local businesses have always had before kovid and during covet and after covet is that they have a face it feels like your face has been taken away from you because you're not face to face now but it's up to the local businesses to find ways to keep your face out there they've got to leverage and take advantage and really strengthen their local position and local brand and the way that they do that is to connect connect with the nonprofits connect with the other businesses connect with the schools with the churches because if the businesses is teaming up with something that people really care about because it speaks to their heart and it speaks to what they're what's important to them and it makes them feel good that they're those local businesses are supporting these things that make up your community and who you are [Music] what people love about local businesses and what makes them so special to customers is that local feel that they know them you walk in they're like oh hi liz you know do you want your regular mocha latte with soy milk and that's special one way that businesses in my community are doing is they tag people who come in and they take a picture and they put it on social media here's liz with her daily mocha latte you know she can't function without it or however you want to put it another thing that you can do is talk about your employees people in the community know them and that's one of the things that you have that big businesses that aren't local don't have they're not employing people in the community so celebrate them it's important for local businesses to keep in mind that it might feel like they're competing with the big online businesses right now and they are but they're not going to win that we don't have our small towns and small cities if we don't have a strong thriving local economy and local business and the only people who are supporting the local economies are the local businesses and this has changed the way that i will shop this will change the way that i do business because it's just brought to light how important local is and localism is to our communities and you know our families really
How a Small Business Owner Can Build their Local Brand in 2021
