As digital technology progresses rapidly businesses deploy email marketing, many dynamic online marketing strategies and techniques are made readily available for businesses to succeed in the competitive market. This includes email marketing which has become a highly popular online marketing approach as it is known to be effective and affordable to bring about the desired business outcomes.
As the Internet widens and expands over time, email marketing has become highly efficient and viable for all kinds of businesses big or small. There is a significant impact on businesses that deploy email marketing appropriately whether they are B-2-B or B-2-C which makes it attractive for businesses to deploy email marketing implementation.
Advantages of Email Marketing
The many benefits which business owners and marketers could enjoy through proper deployment of email marketing compel proactive execution to b̲u̲s̲i̲n̲e̲s̲s̲e̲s̲ ̲d̲e̲p̲l̲o̲y̲ ̲e̲m̲a̲i̲l̲ ̲m̲a̲r̲k̲e̲t̲i̲n̲g̲ online marketing strategies and campaigns of the company. One of the dynamic advantages of email marketing is its ability to raise brand devotion as well as enhance customer service. It is easy to satisfy customer wants and expectations as well as their needs through email marketing dynamics.
Email marketing is very effective when executed alongside permission-based online marketing where customers and potential business leads give their permission to receive e-newsletters and other business updates from the brand or company regularly. These targeted customers allow their email address or personal contact to be registered into the company’s mailing list for further brand and product info.
However, an email marketing strategy must be properly understood to be implemented professionally for greater outcomes. It is crucial for the e-newsletter to be generated from a dynamic and well-designed site that offers great customer support and service that would satisfy the target audience.
It is critical for the business owner or marketer to build up a strong email list through the best of email marketing tactics that would grow the business sales and profits. The website must be aptly designed and maintained with relevant and interesting content that satisfy web visitors and current customers. Modern web users have more than one email address which business owners and marketers could contact easily to cause more business opportunities in building their brand awareness in the market.
A powerful key factor of email marketing technique is the procurement of permission by interested potential customers to be business subscribers to the mailing list. This is the best business opportunity for the business owner or marketer to get to know the potential business lead with many chances of sharing business messages and brand information.
The business owner or marketer could execute permission-based emails that contain business messages and product info to be sent directly to the inbox of the potential business lead or email subscriber of the brand or company. This is the green light for the interested consumers to want to receive brand info or business updates from the company regularly.
Be Wary of Alternatives
Such an online marketing technique is known as customer opt-in. However, many online consumers are automatically “opted in” without their personal consent; this leads to the spam mails received which could prove annoying to customers. This happens when business owners or marketers rent or buy email lists with “opt-in” customers from list suppliers in the market.
There are many companies with their own opt-in list or mailing list of customers, which they sent out their own business emails. They may sell off some or all of their customers’ email addresses on their list to willing or desperate buyers looking for a shortcut in generating their own mailing lists.
Business owners and marketers who do not generate their own opt-in list through the proper permission-based technique would have a difficult time establishing their brand and reputation in the market as their emails may be considered spam mail. Most of their rented or sold email addresses may be consumers who either have no interest in their brand or offering or they already have received similar business mails from their preferred brand or company.
Spamming can bring about bad repercussions to the company as it is frowned upon by the market authorities and search engines. Lower rankings of the site would be accorded which would keep web traffic away from the business site.
It is always recommended that every business should build up and grow their own mailing list with potential business leads or customers who would support their brand or products. Hence, hard work and perseverance should be exercised by business owners and marketers in manipulating email marketing tactics precisely.
More than an Add-on
Businesses today should view email marketing more seriously than just an add-on to their other online marketing endeavors. There is more than meets the eye with email marketing when its dynamics are properly understood.
When the target customers are aptly identified, quality content in a well-written email could sway their hearts and minds to support the brand and products. With the right call-to-action response, email marketing could close a deal quickly.
The business could connect with its target audience at any time with the correct email address in the mailing list. If a proper maintenance procedure is put into place, the business owner or marketer would always have the right email address of their potential and current customers. They will never lose these customers when proper attention and interaction happens between them.
My final solution hence, email marketing offers business owners and marketers a dynamic and effective online marketing means to generate the best customers that would support the brand and company. More sales are expected with a diligent and professional plan in executing email marketing properly. This involves great content sent regularly with call-to-action that would bring in the sales.
Email marketing could be implemented alongside other types of online marketing endeavors by the business to reap more ROI quickly. This marketing technique could be deployed in complement to other marketing strategies for better business outcomes.
However, care and due diligence must be exercised when deploying email marketing to avoid unethical quick-fix marketing strategies that could bring undesirable consequences to the brand and company.
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.
The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business, and personal finance information, businesses deploy email marketing and sports/hobbies in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.
Cartoons, jokes, and funny video clips are among the things that can be added to an e-mail to ensure that it will go viral. People will want to pass along something that makes them laugh.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.
Not long ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.
I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it. Remember that people businesses deploy email marketing are much more likely to share a joke or a funny picture than anything else so you would be well-advised to include humor in your e-mail campaign.