How to sell a product sell everything to everyone by the method O. K. D. P. I want to teach you how to how to sell so well that people literally they will open their wallet and say: your wallet and say, "Take my money!" But before I give you this method, you have to promise me something: That you will use this method only for good. And you will not manipulate. If you can't promise that, ie. you are a sociopath, don't watch this video. I'm willing to bet that at some point in your life, you had to sell something. This may be a Natural Product, you may have sold yourself at a job interview, it can be persuasive talking while selling your ideas. What would it look like if you could have a formula, something like a universal key in your back pocket, which you can take out, put in the lock and it works every time? I want to teach you this simple 4 part formula here in this video. It will work the next time you have to sell something or a job interview.
In fact, what you've been watching so far, it was the same formula I teach you. If you're still watching and I have your attention, it obviously works. And lastly, I owe a confession: This is a concept I took from Mike Del Ponte, in the podcast "social triggers". Now let's move on to "The 4 P Method." how to convince anyone to buy what you are selling 1. P – Promise – Promise You know that advertisers spend millions of dollars just for 60 seconds of advertising. Let's just say they can't "catch" someone In those first 5 seconds, they probably won't be able to for the next 55 In the cinema on the opening stage, the directors emphasize months before the end to make it perfect, because they know it sets the tone for everything, which they are to do further.
Always forward, Whatever you sell again: job interview, physical products, ideas, tune the tone of this first sentence. This is called the Promise. This is a small strong phrase. My example in this video: Today I will teach you how to sell so well, that people literally open their wallets and say: Take my money That's the tone of what follows – you know I'm talking about selling, you know what this video is about. Once you do that, let's move on to the next "P" The next "P" – picture. Picture, Performance, visualization. Mike Grove, the Dirty Profession guy, told a great story in the Tim Ferris podcast. about how he got into television. He bet with a friend that will go to audition at QVC. You know, those midnight shows, who sell jewelry that no one needs, that no one wears, he was the same one who sells at two or three in the morning. He goes to this interview again and bets with a friend that he will succeed. Instead of asking him about his biography and experience, they just pick up a pen and say, "Sell me this." Mike Grow gets the job at this point.
He doesn't talk about the pen and he doesn't say "Nice pen, don't scratch while writing … He follows the emotions. He says: I want you to imagine that you are making a deal right now. All this is planned. It took you two months, you are ready to sign … you reach into your pocket and pull out a pen with a ball on top. It costs 40 cents. What impression will you leave on the other person? What will he think of you? What will be the effect on your upcoming business deal? And now imagine on the other hand that you have this one. It has a perfect design, it is written like a pen and you give it to the partner to sign the deal. How did Mike get the job at QVC? He didn't care about the qualities of the pen, He follows the emotional side.
He puts a picture in their minds of how they use this pen. This is what led him to get the job at QVC. You might ask: Clark, isn't selling logical? Don't you have to, to convince someone, to buy, to prove superiority of your deal over that of the competition? No. You don't want to do that. We actually buy with our people's emotions and we adapt them to logic. So if you really want to convince someone to buy something, follow the emotional side. My example in this video: I said: Look, if you watch this video, i would bet that at some point in life you had to fill out a job interview form, you were selling something to someone or you were convincing people of your ideas …
As you can see, I'm painting a picture in your mind right now, in which you actually sold something, to connect with your emotional side and make you keep watching. The next "P." – Proof the "Proof." A great story: Andrew Stone of Pixar He is a graphic design teacher in his career. In the first class he writes on the board "Apple" and draws an apple. And he says: This is Rule №1 in graphic design "Don't do this!" – the two together. Then he takes a piece of paper, covers the inscription and says: do this. But not both together. In other words, he says, "Show me, don't tell me." The proof is not to prove how great our company is, or how great we are as entrepreneurs, how great we are at the job interview, We can say whatever we want, but people really want real examples, stories, the emotional side again, from the moment you make it happen.
Show them, don't tell them. The Last "P" Pitsh – Call; Offer. This is what most people have a mental attitude to: OK, I have to sell. They focus 90% of the time on this component. And they miss those first 3. What is the problem? If you do not develop these first three phases, this will be irrelevant. In other words, if you have a one-minute video in which you lose people in the first 5 seconds, like a TV commercial, what is the film about in the next 55? Let's say you've done everything here and come this far: "The Call" "The Call" – The final phrase. What to do I will not waste time on all 7 psychological reasons people to buy: scarcity, social evidence, plausibility and other things we've heard about sales, You can look for them or you already know them.
What I want to say here is my most important piece of advice: I have a story about tourists and jams in the supermarket They offer people 30-40 types of jam. They noticed that Many people stop, but few buy. When they put 4 to 8 types of jam, sales jump to the top. In other words, when we are overwhelmed with decisions, we do nothing. I feel that only one call to action is most effective. Give them an Offer, a call. Don't make them do 20 things or 5 things. Give them one thing you want them to do at the end of your video.
At the end of your article, on your social media post. Take one call to action, maybe two related actions, at the end of the presentation. This is the best way to get people involved. So here is my appeal to you: If you liked this video, if you learned a new thing, Scroll down and give a thumb "Like". If you like it, share the video with anyone you think will benefit. That's all I want: To share it with someone, with whom you have talked about persuasion or sales. Until next time! Thanks for watching, I'm Clark. As long as you have settled in, live! As long as you have settled in, live! .