Duplicate content (and what to do with it) | Sustainable Monetized Websites

♪ [music] ♪ Welcome back to the series
Sustainable Monetized Websites,
a series for online content creators
and content managers who also handle monetization. I'm Aurora. I work in Policy Education
for Publishers at Google. In this episode, I will talk
about duplicate content. In this episode, I will talk
about duplicate content. Organica, Monetized, do not duplicate me. Let me start by saying make sure your site adds value. "It's common sense," you may think. But unfortunately, not all content creators
abide by this rule. Think of yourself as a user. Would you regularly visit a site
with no original content? Or would you prefer to go
to the sources directly? Your content or a unique
and valuable functionality, which we'll treat like content, should be the focal points
for users visiting your page.

If you have ads serving on pages with little to no value, the ads may be limited or disabled until you make
the significant improvements. As stated in the Google AdSense
Publisher Policies, Google Ads may not be placed on sites with scraped or copyrighted content. Some examples include sites
that copy and republish content from other sites without adding
any original content or value; sites that copy content from other sites, modify it slightly– for example, by manually rewriting it, substituting synonyms
or using automated techniques– and republish it; sites dedicated to embedding content such as video, images,
or other media from other sites without substantial added value
to the user.

It's important that you contribute
your own original content whether it's specialist knowledge, improvement ideas reviews, or your own personal thoughts. Check that the content
on your site is unique, and that it's not copied from other sites. Also, ensure that the same content is not duplicated in the same page or across multiple pages of your site. If you have many pages that are similar or have very similar content, consider expanding each page or consolidating the pages into one. Thank you, Monetized. Organica, tell us a bit more
about duplicate content. Duplicate content refers
to significant blocks of content with or across domains that either completely match or are pretty similar to other content. This isn't always meant to be deceptive. It's very common for sites to have some pages duplicated completely, say, across the www and non-www versions.

This kind
of technical duplication is fine. The goal is not to have
these versions indexed, just to have them accessible should users reach
that version of the URL. That said, having many copies
of the exact same page can make crawling a bit harder. Another common use case is when parts of a page are copied within your website. For example, you may have
printer-friendly versions of content or you may have category or tag pages that contain a snippet
of the individual detailed pages. These are fine, too, though it may result in Google not being sure which of your pages to show for some searches. If your site contains
multiple copies of the same page, we recommend telling Google
what is your preferred URL. This is called "canonicalization." To learn more about it, check out this video on canonicalization by John Mueller. In some cases, however, content is deliberately duplicated
across domains or different websites to manipulate search engine rankings or win more traffic. This adds no value and can result in a poor user experience when a visitor sees the same content repeated on search results.

What happens if someone
duplicates my content? If you believe that another site
is duplicating your content, you can contact the site's host
to request removal. Depending on the situation, you may be able to ask Google to remove the infringing page
from search results by filing a request under the Digital Millennium
Copyright Act, DMCA. More of this here. So remember, make sure
your site adds value. It's important that you
create original content, and that you avoid
scraping content from other sites. Using duplicated content in your website can make it harder to crawl
and index pages from your site and can make it harder for Search to show the best fitting page. Duplicate content across domains could negatively affect your performance on organic search and your monetization strategy. Instead of duplicating content
from other domains or sites, we recommend working
on unique content instead. In the next episode, we'll cover policies and best practices around unique and relevant content. Subscribe to this channel so that you don't miss anything. Don't forget to like and share this video, and leave a comment if you have
any cool topic suggestions for future episodes.

See you! ♪ [music] ♪.

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