>>> WELCOME BACK TO "OVERTIME AM" ADOBE SHARES CLOSING HIGHER BY A PERCENT. THE GENERATIVE AI MODEL FIREFLY AIMS TO PRODUCE HIGHER QUALITY IMAGES, NEW TYPES OF MEDIA. THIS WAS TRAINED ON ABOUT 70% MORE IMAGES AND INCLUDES NEW WAYS TO CONTROL AND PROMPT CREATION. ADOBE CEO SHANTANU NARAYEN. SHANTANU, THANK YOU FOR JOINING US. I KNOW YOU HAVE AN INVESTOR PRESENTATION TODAY, TOO. AI THAT RENDERS HUMANS MORE ACCURATELY, WHICH I FIND PARTICULARLY INTERESTING AND NOW FOR LAYOUTS, TOO. HOW WILL THIS EXPAND THE MARKET FOR YOU? >> JON, WE DO MISS YOU HERE AT MAX, BUT IT WAS PERHAPS THE MOST AGGRESSIVE SET OF PRODUCT ANNOUNCEMENTS ADOBE HAS MADE SINCE I'VE BEEN HERE.
THE BELIEF AI IS ONLY GOING TO ENHANCE CREATIVITY. WE ANNOUNCED SIGNIFICANT NEW INNOVATION WHETHER IT'S IMAGING ALLOWING A NEW IMAGE MODEL, TOO, FIREFLY AS IT RELATES TO DESIGN, ILLUSTRATORS, AN ON RAMP TO THE PRODUCT. THEY HAVE A CREATIVE IDEA TO TELL THE STORY FASTER. IT BRINGS TREMENDOUS NEW GROWTH INTO THE FOLD. IN ORDER TO BE ABLE TO CREATE AND WE ALSO HAD ENTERPRISES, SO HOW ENTERPRISES CAN LOOK AT ALL OF THE CONTENT WITH THE PRODUCT CALLED GEN STUDIO.
THE AUDIENCE RECEPTION TO THIS HAS BEEN FABULOUS. >> GIVE US A TEASE HERE WHEN IT COMES TO ENTERPRISE. A NUMBER OF AI ANNOUNCEMENTS, FIREFLY, NOW THIS. WHAT'S IT LIKE IN THE EARLY DAYS? AND WHAT'S THE PROFILE OF THE CUSTOMER GOING TO BE. >> WHAT WE DO WITH THE FIREFLY MODELS WAS SIGNIFICANT. CONCERNED ABOUT THE CONTEND AND WOULD THE COMPANIES STEP UP TO INDEMNIFY THEM AND ENSURE IT WAS TRAINED PROPERLY. WE CERTAINLY HAVE THE ABILITY TO SAY YOU CAN CUSTOMIZE YOUR MODELS. WE ANNOUNCED THE AVAILABILITY IN THE PROCESS BUT IT'S EXCITING. WHETHER IT'S WPP, THEY'VE ALL ALREADY IMPLEMENTED OUR ENTIRE CONTENT GENERATION STUDIO WHICH ALLOWS THEM TO SAY EVERYTHING FROM THE CAMPAIGN BRIEF AT THE BEGINNING OF A CREATIVE PROCESS TO EVERY PIECE OF CONTENT THAT'S CREATED AND THEN TRANSLATED INTO 40 LANGUAGES. THERE HAS BEEN TREMENDOUS EXCITEMENT. >> THE FIRST NUMBERS BASED PREDI PREDICTIONS, ARE YOU SEEING AI APPLIED THERE BY CUSTOMERS AS WELL AND DO YOU HAVE ANY SENSE THAT YOU CAN GIVE US ON THE ECONOMY STATE AS WE HEAD FURTHER INTO Q4? >> I LOST YOU, JON, SO I'M NOT SURE — >> YEAH, IT SEEMS LIKE WE'RE HAVING SOME TROUBLE WITH SHANTANU — I THINK WE GOT YOU BACK? >> YES.
I CAN HEAR YOU KNOW. >> MAYBE A LITTLE BIT OF INSIGHT INTO HOW E-COMMERCE AND THE DEGREE TO WHICH THERE'S AI IN THAT PROCESS AS WELL. >> I THINK EVERY SINGLE COMPANY IS DABBLING WITH THIS TECHNOLOGY. RATHER THAN THE ACTUAL PRODUCTION OF CONTENT. I THINK WE CHANGED THAT WITH THE GEN STUDIO. IT'S ALL AHEAD OF US IN TERMS OF HOW THEY REDUCED THEIR COST FOR MARKETING. WE'RE NOT DOING THE DATE LIKE WE NORMALLY HAVE DONE. THE BUSINESS CONTINUES TO BE STRONG. WE EXPECT TO HAVE .
