creative people not needed the biggest lie
in copywriting you know it's funny guys um everybody thinks to be a copywriter you've got
to be creative you've got to be an artist of some sort and it's funny when i tell people
what i do for a living that i make money online they're like oh wow you must be a really
creative person in this video i'm going to prove to you you don't need to be a creative person and
yet you could be super successful in writing copy online hey thanks so much for watching this
video too and don't forget to subscribe hit that subscribe button down there turn it from red to
gray don't forget to ring the bell turn all bell notifications so you're notified each and every
single time i go live now here's the cool thing you don't need to be creative it's not necessary
it's just that people think you're creative there are ways of doing stuff very creative
even if you're not that creative of a person okay so i'll admit it i can write copy okay and i
can write stuff that converts but it's not because i'm creative and it kind of upsets me that people
think well you just sit around until you get some inspiration that you know is gonna work and
then you put it on your website or you put it in a video and that's just not true the truth is we
are more like scientists now sure there's probably a very small portion of copywriters out there
that just have these great ideas come to them i'm not one of them and i don't think the majority
of copywriters are a really good copywriter is like more like a scientist yeah because what
they do is they actually figure stuff out based on tons of research tons of time and a lot
of interactive testing in this video i'm going to walk you through how we can do all of that stuff
how you can do all of this stuff and get really great results and you can be a great copywriter
without being a super creative person you see a real aim of a copywriter is to elicit some type
of emotion if you can elicit that emotion if you understand your audience and you understand the
pain points of your audience you can elicit that emotion and that's going to trigger them to look
at your copy to read your copy to convert more a lot of brands do that if you think about nike
nike kind of boiled it down to just do it but there was more to it than that the the nike type
person was a go-getter the nike type person really made things happen the nike type person didn't
make any excuses whatsoever they just went out there and they just did it okay so that's the type
of emotion that nike has now and they've done very well with this everybody associates nike with just
do it okay quit making excuses just get stuff done that's what you want to do with your ad copy
and it doesn't have to be long think of that that slogan right there just do it that's a
very short ad copy but it says a whole lot now writing good copy i would have to say for most
good copywriters is a template and that's boring right i know it's boring but it's very true it's
a template of what has worked in the past now if you don't have experience with what works in the
past well you do actually you have all the other brands out there that are doing particular things
look at your competitors that are successful what are they saying what are they doing what
are the words they're using on their website you can use the same words you don't have to
copy them word for word but you can get an idea of what works and as a scientist which i think
i'm more of a scientist than i am a copywriter i know what has worked in the past i know certain
buzz words that work there are certain books out there and i'll put some links below but like words
that sell that's a great book words that sell will teach you how to use particular words and it's
a formula to get good copywriting to convert i think my form of copywriting is more of a
scientific copywriting i do a lot of research i look at a lot of competitors i start comparing
these things and as you do more and more research you're going to learn about your niche you can't
just sit down and be creative because somebody who is super creative could come into my niche if they
know nothing about it and they're not going to be able to write anything that works because they
don't know my audience they don't know the pain points they don't know the problems to solve that
comes with research and if you do your research you're going to get good results now the first
thing i want to tell you is nobody cares what you think that's right nobody cares what you think
if you say well hey i've got this product and i've got this way of selling it and i think it would
do really well nobody cares about that what they care about is what they think so you don't need
to worry about what you think you would what you think can oftentimes be wrong a lot of my opinions
do not go along with the average male that looks like me my opinions are very different than
those people so it doesn't matter what i think if i'm trying to sell to an audience a particular
audience a particular avatar that you've selected then i need to figure out what they think and
what they want so before you write any copy any copy whatsoever i want you to go through these
three rules number one rule is know what their pain points are and know what their problems are
if you know those two things that's going to be super super helpful the next thing you need to
know is what are the available solutions to the problem i.e who is the competition for the product
that you're selling or service that you're selling so you want to know their problems and their
issues and all their pain points and you got to know their competition those things are crucially
important and the next thing you want to do is know how you're different how are you
different from everything else that's out there if you aren't different if you aren't specialized
if you can't articulate how you're better than the competition and how you can solve the problems
that weren't solved in the past then you're not going to have good copy that's why you have to
sit down and think about that you could sit in a room and start coming up with ideas but if you
don't go through these steps right here you're not being creative you're just you're winging it
okay we don't want to wing it we want to do it in a simple process now i want to give you some
good copy i want to give you some good copy that you can use right now and i'm going to put it up
on the screen and you can read it and then you can just fill in the blanks okay the first one is how
to and then you're gonna put accomplish something so that could be how to lose weight that could
be how to read faster that could be how to catch bigger fish whatever and then put in and then put
a short amount of time this is really simple so you could say something along the lines of how to
lose 10 pounds in only five days okay so that's something really simple next one is how to receive
benefit without undesired expenditure okay so how to learn to speak spanish without
spending hours a day i had to lose 30 pounds without exercise how to lose 30 pounds and still
eat the food you want so that's another great one number three combine number one and two okay
this is simple copywriting 101 this is easy how to accomplish or benefit in a short period
of time without expenditure so i could say how to lose 30 pounds in less than five days and still
eat the food you want and not have to exercise do you see what i'm doing here all i'm doing is
answering those uh pain points those problems that people have and the reason they haven't been able
to fix these pain points or achieve these goals is because they foresee more pain than what they
have with whatever the pain point is in other words i'm way overweight right and i want to lose
weight but not as much as i don't want to exercise so if i combine that or not as much as i still
want to eat the food i want to eat if you combine these two you're going to have a great headline
look these methods have been used for years in magazine ads and newspapers on television radio
you name it don't be a fool and try to reinvent the wheel it's already out there there's already
things that are proven to work in advertising there's already things that are proven to work
online offline written videos whatever they're all proven to work the beginning of this video i
said you don't need to be creative to be a great copywriter now that's what a lot of you thought
you thought well i've got to be super creative and that's why i can't write good copy and i dispel
that myth i said no you don't it's not necessary and you don't you just use the templates of
things that are true and tested that somebody else already got results from now with all that being
said all the template stuff and things that work advertising and copyrighting is not a set it and
forget it type thing there's never been an ad that ran for 50 years okay there's never been an ad
like that and the reason is because things change time changes people's wants and desires changes
people's needs changes a keyboard for a computer in uh let's say 2005 is a lot different than a
keyboard on a computer right now sometimes we don't have keyboards i know a lot of times i use
talk to text and i use this thing called dragon naturally speaking in gosh i want to go back
to 2001 or two and it was horrible it didn't work well so i quit using it now i have it built
into my computer it comes with an apple computer i can hit the fn button twice and i can dictate
pretty much anything i want so i don't even use the keyboard that much that's how much things have
changed so you've got to understand that once you get something that works 100 it's the best thing
in the world it's going to change times change the next thing i'll tell you is that you've got
to constantly test if you're sending out emails you want to test different headlines or subject
lines for the emails on your website you want to use a heat map see what people are doing on
that heat map also maybe surveys you could send out surveys to people now i'm not good at surveys
because i don't like to fill them out i always say to myself well if i'm filling out this survey i'm
wasting time when i could be doing something else for my company but not everybody thinks that
way a lot of people love to fill out surveys don't do something that is based on what you think
do something based on what the whole uh area of your niche is thinking okay do what they want
you to do it doesn't matter what you think what you think doesn't matter what matters is what your
niece thinks so that's something that you've got to buy into but you've also got to learn what do
they think and these are the best ways to do that okay let's check out an ad that guinness did i
think this is pretty amazing i'm going to put it on the screen and it is the guinness guide
to oysters and then you see a beer down there and i think it's kind of interesting because they
combined people who eat oysters with guinness beer now why is it good well it's targeted the
advertisement would likely appear in maybe food magazine so it would appeal to the interest
of the readers there's that audience research coming into play again okay they know that they
read these food magazines it might have a smaller circulation than a tv ad but it would appeal more
directly to the sensibilities of those who read it it also it has a specific actionable call to
action if you're eating oysters drink guinness because it makes them taste better simple okay
it's getting people to purchase the product instead of getting them to talk about it like the
non-specific tv spots that you see all the time never take your eye off the ball okay so even if
your advertising is wildly popular is it getting the results you want do you make more money there
was an ad many many years ago i think i was a kid at the time and it was called plop plop fizz
fizz oh what a relief it is and it was an ad for alka-seltzer you worked too hard you
ate too much the cheesecake made you greedy let your aching head and stomach hear this
messy trouble speedy alka seltzer plop flop that ad was very popular everybody was saying
it everybody was singing the jingle but you know what during that period it was said
and i don't have the research on it but i've heard it enough times to believe it their
sales actually went down it didn't get across the point that that medication if you
want to call it that would ease your stomach it just didn't work but it was wildly popular
so make sure when you look at your advertising make sure when you're let's say your
conversion rates when people are converting and they're opting into
your list do they stay on your list what is the long term value do they buy anything
from you because if you write some copy and a lot of people opt in but nobody buys and nobody stays
then it was not successful so your follow-up has to be very strong on this stuff too if you're
opting in what's your goal okay your goal to get them to buy right now is your goal to get them
on your list so you can market to them later if it gets them on the list but you don't market
properly then you've wasted your time so make sure that you're getting the goal that you want
decided upon up front and make sure you measure it later on i hope this helped you out i hope some
of these examples helped you out you don't need to be creative you just need to use a template and
you need to go about it in the right manner thank you so much for watching this video don't forget
to subscribe i also have a course down below it's a 97 course you get it absolutely free just click
and learn don't forget to ring the bell turn on all bell notifications so you're notified each and
every time i go live and give me a thumbs up if you would hit that thumbs up down there it really
helps the youtube algorithm so i would really appreciate that thanks so much for watching
this video and i'll see you in the next one hey thanks for watching my video don't
forget to subscribe to my channel and click that little bell right there
so you can be notified every time i do a new video also click on one of those
videos there keep watching on my channel
😱Creative people not needed (The biggest lie in copywriting)
