copywriting 101 the ultimate beginner's guide to
writing copy that selves okay guys so copywriting what the heck is copywriting well copywriting is
very specific because it's different from content writing copywriting is trying to get somebody to
do some sort of action and that's why it's very important that you understand how to do this in
this video i'm going to walk you through all the steps of exactly what you need to do and keep
in mind i was not always a copywriter when i was in school i didn't want to write anything i
barely wanted to write my name okay and i didn't like it but once you get good at this once
you realize that you can craft a few words and it can return thousands or hundreds
of thousands of dollars off a few words um you're gonna like it you're gonna like it a lot
in this video i'm gonna show you not only how to like it but how to do it and how to be successful
at it if you haven't subscribed yet please do so hit that subscribe button below turn it from red
to gray and don't forget ring the bell turn on all bell notifications so you're notified each
and every time i go live or if i upload a video now in copywriting we're going to have what's
called a cta a cta is nothing more than a call to action we're asking somebody to do something
we're asking them to opt in we're asking them to download something we're asking them to buy
something we're asking them to join a list but we are asking them to do something and that's called
copywriting and all copywriting is going to have a cta on it now i've done copywriting where i've
changed around a few words and i've gone from whatever my results were to a 90 increase just in
changing a few words and i want to talk about some of those words in this video too so that you can
use these in all of your copywriting now what's important is that in all your copywriting that
in the very beginning you get somebody to want to take some sort of action and what i mean by this
is the average person who says they went to a blog will read less than two minutes before they leave
so you've got to get in there you've got to make an impression and you've got to get them to do
something as quickly as possible i love this one right here i borrowed it from neil patel but this
is his opt-in and it says do you want more traffic says hey i'm neil patel i'm determined to make a
business grow my only question is will it be yours and then all you have to do is put in your website
and you're not really sure what's going to happen when you put in that website so this kind of goes
against the grain of what a lot of copywriting is where they know exactly what's going to happen but
there is a curiosity factor to this and this has worked for him very well now you also want to keep
your copy clean and when i say clean what i mean is good grammar good spelling it's been said that
81 of the women who find a spelling error in copy will leave it and not purchase it not opt in not
do anything and 77 percent of men said the same thing that they would leave and not do business
with that company i do wonder why it's different from men and women don't you so when you're
doing copywriting you should be able to inform inspire persuade somebody to do something you
also want to develop your brand and you want to get sales now let's talk about the types of
copywriting the first one is brand copywriting this is where you're building your brand this
is where you're building loyalty this is where you're building your name so that people will
remember you brand copywriting is very important okay let's take a look at some of the copywriting
tools see you're lucky nowadays there's actually tools out there you don't have to come up with
all this stuff in your head the first one i want to talk about is any word so let's check it out so
any word is a data driven copywriting for anybody it's an ai copy generator that uses powerful
predictive analysis to drive sales the insights provided in their analytics are incredibly useful
and they've been found to increase conversion rates by up to 30 percent for leads generated by
facebook ad campaigns with businesses like ted baker seeing a whopping 946 percent roast which
is return on ad spend now that's pretty impressive and that's just one of the tools that you have
access to right now for copywriting some of you may say well i don't want to spend any money on
any tools ah you're going to spend your time doing these things and your time has value and i think
a lot of people forget that you know they say well i don't want to do that because i could save a
hundred dollars but that hundred dollars what's your time worth uh if you're a good copywriter
it's worth more than a hundred dollars an hour right so you've got to spend some money on this
these tools are incredibly useful not to mention the fact that they help you get things done so
much faster now let's check out their pricing since we're talking about that anyhow first off
it's free up to a thousand words a month so you could use it for free so you could try it and find
out if it makes a difference for you if you want data driven basics it's 99 a month up to 30 000
words or 79 a month billed annually and then data driven unlimited is 3.99 a month unlimited words
239 dollars a month built annually that's not much money to have really good copy that's going to
make you money the next one is grammarly i cannot say enough about grammarly i have grammarly turned
on and when i'm writing an email if i'm writing a script if i'm writing anything it's always behind
me checking me right and it checks me even on the free version which is extremely value if nothing
else guys get the free version of grammarly but they also have paid versions too which
are immensely helpful so let's look at their pricing real quick the free version is no cost
for unlimited but still highly useful version the premium is 12 a month for more specific
suggestions and increased capabilities and then the business one is from 12.50 per month next one
i want to talk about is word tune so let's check that out right now all right here's word tune uh
refining your copy really is very time consuming so wouldn't it be kind of cool if you could
type the first thing that comes to your head and get suggestions on how to make it better that's
exactly what word tune does for you you can type in up to 280 characters and the software gives you
recommended rewrites to inspire your creativity with the premium version you can even adjust
the tone shorten the copy or even make it longer you'll still be in charge of the ideas but word
tune can make them even better now let's check out the pricing on this it's free for 10 rewrites
per day that's a lot guys premium is 9.99 a month for unlimited rewrites and premium for teams you
just gotta inquire at the website and they'll tell you now some pointers about copywriting know
your audience do some research let's say you're selling a a salve that people rub on for arthritis
pain know what kind of arthritis pains they have know what age groups get that know what things
it prevents them from doing i know a lot of tv commercials i've seen show a person who's elderly
participating in a really vigorous type sport and the person watching that's going wow i got to get
that that arthritis cream because i want to be able to do that too at that age so make sure that
you understand what their pain points are if you do this your copywriting will lead itself to being
a whole lot more successful it doesn't hurt to have a fictional character somebody who embodies
who the audience is that character that could be them too they can see themselves in that character
so this character building can be very useful in your copywriting now check out the screen here
once you've got your persona outline you want to ask yourself some of these questions who are you
currently selling to who would you like to sell to what do your current customers love about your
offerings what struggles do your customers face and how do you help them solve these problems
this information will guide you as you begin writing your copy hey guys please please entertain
the idea of these ai tools we finally have things that will actually do some of our thinking
for us i know some of us are scared of that but it does a really good job it's programmed with
the right words it knows what works it's analyzed millions and millions of words you know these
tools that i mentioned earlier in this video can really speed up the process but not only speed
up the process but make it better than what you could actually do on your own you don't have the
knowledge that these ai data banks do that's why they can write a whole lot better copy that you're
probably going to be able to write on your own unless you're some expert copywriter they can
also incorporate a tone they can incorporate an educational tone or a humorous tone or a
serious tone or whatever you want they can actually change up the words to incorporate
those tone and that's really hard to do as an individual human to figure that out in all of our
copy whereas these ai programs can do it for you let's take a look at another example now this is
xero accounting software and they do an excellent job at really highlighting the software's value
proposition what it does is it breaks down exactly what the tool does in just four words simplify
everyday business tasks now that's pretty cool it also says who they do it for small businesses
accountants bookkeepers locally and around the world so this doesn't mean when you're doing this
copywriting that it has to be very extensive or very long sometimes shorter is much better
i personally like to include storytelling into my copywriting too 90 of the people say that
they will read copy more readily if it has a story attached to it than if it doesn't so you can have
your personal story you can have stories of your customers you can have testimonials but that story
process really involves the reader and we'll get better results for you let's check out the bestie
test all right here it is the best it says case in point all right i'm going to show you an example
from scott's cheap flights scott tells a story about how he chooses the flights he recommends
and then shows you his checklist so it says when flight experts at scott's cheap flights
scour potential deals they're not just looking for something extraordinarily cheap the flights also
have to be good that's why we developed the bestie test is it a flight that's both cheap and good
enough for your best friend so then they uh show you here uh what you're gonna get and it's cheap
fare good routing convenient layovers good airline and not last minute so this is one of the things
that really gets people involved and copy because this copy here is speaking to all their pain
points all the things that they're looking for uh you know i know a lot of times i've gone and
searched for flights and i found the cheapest flight but you know there was a four hour layover
or you know there were two layovers or whatever the case may be it wasn't a convenient and sheep
flight so they're going after the people that want it convenient and cheap and a good flight okay and
a good airline so there's a lot of factors outside of just price when you're choosing uh airline
ticket and they're getting to the point and the last thing i'll tell you is to make sure you've
got reviews reviews are very important 77 of the people online now say that before they do business
with a company they go and read their reviews what do your reviews look like that's something
you may want to incorporate into your ad copy because it's very important to people i hope this
video has helped you out i hope you see all the steps that can make you money right that's what we
want to do is make money and we want to be better at this copywriting thing and getting better
results i appreciate you watching this video don't forget to subscribe hit that subscribe button
down there turn it from red to gray don't forget to ring the bell turn on all bell notifications
so you're notified each and every time i go live or if i upload a new video i really appreciate
you watching this matter of fact there's a course down below you can get absolutely free you
just click and learn no credit card required thank you so much for watching this
video and i'll see you in the next one hey thanks for watching my video don't
forget to subscribe to my channel and click that little bell right there
so you can be notified every time i do a new video also click on one of those
videos there keep watching on my channel
📈Copywriting 101 – The ultimate beginner guide for creating copy that sells
